Kulwinder Singh Rai...
Your one-stop shop for effective media relations...
Always on-call, I become a ninja-like extension of your team. Reactive when I need to be and pro-active as a matter of course, I'll get your key messages across in a positive, persuasive and professional manner. Emphasis on professional...
Guess what? As an ex-editor I know exactly what the media are looking for in a press release (spoiler alert: it's ALWAYS news). I'll create compelling ones that capture their attention and that they'll want to open, not send straight to trash.
Managing social media channels is a business must do but there's no denying it's seriously time-intensive. Let me at it. I'll write engaging content for you, amplify it on your favourite platforms and manage your interactions with bloggers, influencers etc.
LOVE partying. I can help you create a seriously memorable event that will put your product (or service) front and centre with the media that matter. As ever, planning, creativity and collaboration with the right partners are the key to success.
Need a self-starter to create pages of compelling content in the correct tone of voice, uploading it all, as and when necessary, via your content management system? You know who to call. It's me...
Usefully, I have excellent corporate communications skills and am practised at complex stakeholder mapping. Happy to advise at all elevels, on all elements of reputation management
Do the key members of your company have any clue what they're supposed to say and do when the proverbial hits the fan? If not, you need an agreed crisis response plan... I can help you develop one.
I've written, edited and helped design squilllions of adverts, newsletters, brochures and magazines. Give me a brief and I'll manage the entire process, letting you get on with other important stuff.
Find yourself yawning reading your product descriptions? , Chances are your customers will feel the same way. I can write ones for you that will keep everybody awake. Or even mildly engaged. Can't say fairer than that.
You've written some great content but something tells you it isn't reading right. No problem at all. Just sling it in my direction and I'll bang it into shape for you, no questions asked. Our little secret.
Being a fully-trained, time-served former journalist and editor, I'm a dab hand at generating compelling news articles, features, case studies and so on. I know how to get a reader's attention. And then keep it...
Having spent more than 30 years assessing consumer electronics, benchmarking them against their competitors, and - as a comms pro - helping the good ones get fab reviews and awards, I'm pretty good at it.