QUESTIONS...
Are you telling your story effectively? 
Do you need to establish authority? 
Are you failing to connect with your key audiences? 
Do you feel your brand's growth and sales performance are being held back as a result?

ANSWERED 'No, Yes, Yes and Yes'? KEEP READING...
For the last 18 years RAI PR Ltd has helped brands raise their profile (and increase their sales) by delivering compelling marketing communications that get their products and services seen, featured and appreciated in the media that matter to their customers. 
Call it a superpower (check the Testimonials).

 Influence and reach are everything in the modern world... I help maximise both, in the most cost-effective way possible. 

SERVICES

 

PRESS OFFICE 

Always on-call, I'll become an extension of your team. Reactive when I need to be and pro-active, as a matter of course, I'll get your key messages across in a consistent and professional manner. BIG emphasis on professional...

 

PRESS RELEASES 

Guess what? As an ex-editor I know what the media are looking for in a press release (spoiler alert: it's news). I'll create compelling ones that capture their attention, that they'll be keen to open, not send straight to trash. 

SOCIAL MEDIA

Managing social media is a business necessity but it's seriously time-intensive. I will write engaging content for you, broadcast it on your chosen platforms and manage your interactions with bloggers, influencers etc.

 

ACTIVATIONS

I can help you create a seriously memorable launch event that will put your product (or service) front and centre. As ever, strategic planning, creativity and collaboration with the right partners are the key.

 

WEBSITE MANAGEMENT

Ask me and I'll happily create compelling content for your website, updating it as necessary via your content management system (CMS), to keep it looking fresh and help drive traffic to it.

 

BLOGGING 

I'll take the time to get under the skin of your business, to truly understand your offer. Then I'll craft interesting, engaging, SEO-optimised blog posts that will boost rankings and visibility.

COPYWRITING

Here's my promise: every sentence I write for you will be in the right tone of voice, factually accurate, clear in meaning and demonstrably authoritative. Or your money back. Just kidding. About the last bit.

 

PRINT

I've written, edited and helped design squilllions of adverts, newsletters, brochures and magazines. Give me a brief and I'll manage the entire process, letting you get on with other important stuff.    

 

PRODUCT DESCRIPTIONS

If your current product descriptions make you yawn the chances are your customers feel the same way. I'll write ones that keep everybody awake. Or even mildly interested. Can't say fairer than that. 

 

EDITING

You've written something but there's a voice at the back of your head telling you that it doesn't quite read right. No problem, sling it in my direction and I'll bang it into shape for you. Our little secret.

ARTICLES

I'm a whizz at generating features, case studies, interviews etc. I spent years writing brilliant ones for virtually no money but that's history now. You'll faint when you see how much I charge these days (jokes). 

 

REVIEW MANAGEMENT

Having spent more than 30 years assessing CE products, benchmarking them against competitors, and 18 years helping the good ones get fab reviews and awards, seems I'm pretty good at it. #shameless

ABOUT

Meet Rai.  He's the 'team'...


WHO? 
Kulwinder Singh Rai, a former national newspaper journalist and magazine editor. You may remember me from such hits as The Evening Standard, The Sunday Times, The Daily Telegraph, What Video & TV, Supercar Classics, What HiFi?... 

ELABORATE... 
I started out as a journalist in 1989, working on some of the best technology and automotive titles in the UK before going freelance for newspapers like the Evening Standard and The Daily Telegraph. Having been on the receiving end of PR efforts both dazzlingly good (exceedingly rare) and tediously indifferent (the norm) for most of that time. I knew I could do better so I established RAI PR Ltd in 2002. Have been forging relationships and getting ace coverage and reviews for clients ever since, longer than most PR agency account execs have been alive. 

AND NOW? 
I'm UK-based B2B and B2C PR and Communications professional with more than 30 years of experience. 

WHAT'S THE OFFER? 
I’ll bring your brand, products or service to the attention of the relevant media and key opinion-makers, not to mention consumers who might be interested in buying whatever it is you’re selling, be it a product or a service. Because, when it comes right down to it, that’s what actually matters, right?





BET YOU CHARGE THE EARTH 
 Nope. I deliver exactly the same results as a large agency does but charge a fraction of their rates. Because you're only paying for me and my expertise, not for that bevy of account execs in the corporate team pic. Project, retainer, month-by-month, short-term support for your existing marketing/PR team... whatever basis works best for you.

SO WHAT'S THE FIRST STEP? 
Get in touch for a consultation. Using the trusty AMEC Integration Evaluation Framework, I will give an honest appraisal of your current communications strategy, show you how your outcomes rate against those being achieved by your competitors, and then tell you what I can do to help you reach your business goals quicker. 

SO YOU UNDERSTAND TECHNOLOGY? 
Yup. I spent 13 years writing about it for the media (you can learn more by visiting my LinkedIn profile) and have spent the last 18 years explaining tech to other journalists. My curiosity seemingly knows no bounds. I specialise in demystifying the impenetrable. 

GOOD CONTACTS? 
 The best in the business. Try me... 

WHAT ARE YOUR CORE VALUES? 
Integrity, responsibility, respect and consideration for all.

ANYTHING ELSE? 
I’m exceedingly flexible, will always go the extra mile and will NEVER blow smoke up your proverbial. No BS tolerated, zero ego...

Want to talk? 
Use the 'chat' button at the bottom of the page or
Copy>Paste>Email me...

mail@raipr.com

Or just stalk...

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