R A I P R
A PR and Communications Agency.
Always on-call, I'll become an extension of your team. Reactive when I need to be and pro-active, as a matter of course, I'll get your key messages across in a consistent and professional manner. BIG emphasis on professional...
Guess what? As an ex-editor I know exactly what the media are looking for in a press release (spoiler alert: it's news). I'll create compelling ones that capture their attention and that they'll want to open, not send straight to trash.
Managing social media channels is a business necessity but it's seriously time-intensive. I will write engaging content for you, broadcast it on your chosen platforms and manage your interactions with bloggers, influencers etc.
I can help you create a seriously memorable launch event that will put your product (or service) front and centre with the media that matter. As ever, strategic planning, creativity and collaboration with the right partners are the key.
Need somebody to create pages of relevant and compelling content, uploading and updating it all, as and when necessary, via your content management system? That'll be me.
I'll take the time to get under the skin of your business, to truly understand your offer. Then I'll craft interesting, engaging, SEO-optimised blog posts that will boost rankings and visibility.
Here's my promise: every sentence I write for you will be in the right tone of voice, accurate, clear in meaning and demonstrably authoritative. Or your money back. Just kidding. About the last bit.
I've written, edited and helped design squilllions of adverts, newsletters, brochures and magazines. Give me a brief and I'll manage the entire process, letting you get on with other important stuff.
If your product descriptions make you yawn the chances are your customers feel the same. I'll write ones that keep everybody awake. Or even mildly interested. Can't say fairer than that.
You've written something but something tells you that it doesn't read right. No problem. Just sling it in my direction and I'll bang it into shape for you. Let's call it our little secret.
Being a fully-trained, time-served journalist and editor, I'm now a dab hand at generating news, features, case studies, interviews and so on. I know how to get a reader's attention and keep it.
Having spent more than 30 years assessing CE products, benchmarking them against competitors, and 18 years helping the good ones get fab reviews and awards, seems I'm pretty good at it.