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Global consumer electronics giant Skyworth Digital has appointed RAI Public Relations to handle UK consumer and trade PR activity to help launch and establish its STRONG brand in the UK.
Skyworth Group - the parent company of Skyworth Digital - is one of the world’s top ten TV manufacturers and currently the No.2 TV brand in China (*by sales revenue, in 2020), outselling TCL and snapping at the heels of Hisense.
Skyworth Digital’s entry-level STRONG brand, already well established in mainland Europe, will offer a comprehensive line-up of entry-level smart HD, Full HD and 4K Ultra HD TVs in the UK, as well as satellite/terrestrial/cable set-top boxes, advanced home networking systems and IoT products.
To help raise brand awareness RAI PR will deliver the full spectrum of press office services, as well as managing STRONG’s upcoming product review programme.
Kulwinder Singh Rai, MD of RAI Public Relations, is relishing the opportunity ahead:
“While Skyworth Digital is a multi-billion dollar global operation, it takes a distinctly local approach when it comes to developing product and doing business. I think that will play out particularly well for the STRONG brand in the UK market.
“The fact that Skyworth invests 8.5% of its annual revenue into research and development says much about its priorities, as does the fact that more than 30% of its employees are in R&D, with a number of significant personnel being based in the UK.
“With its products now widely available in Europe, via more than 10,000 outlets, STRONG’s arrival in the UK signals the next major phase of sales expansion for the brand.”
STRONG TV UK will officially commence sales in the UK as of Q4 2021.
Based in the UK, RAI Public Relations has been delivering successful communications programmes for global consumer electronics brands since 2002.
(*Source: AVC Omni-channel Integrated Data)